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Conversion rates 'an important area' for B2B and B2C organisations
07/02/2011
A study has shown that both B2B and B2C companies will be focusing on conversion rates during 2011.
Conversion rates and providing a high-quality user experience are set to be the key areas of focus for business-to-business (B2B) and business-to-consumer (B2C) organisations in 2011, research has found.
Endeca Technologies carried out the survey, which revealed that B2C companies experienced an increase in conversion rates during 2010, with 72 per cent of those surveyed noting a rise in online revenue during the year.
In addition, 64 per cent of B2C firms also revealed that user experience optimisation is a priority for the coming 12 months, which could improve conversion rates and boost user confidence.
Meanwhile, the B2B organisations surveyed stated that conversion rates and search engine optimisation will be among the top priorities during 2011.
A recent blog post by James Fairweather for Coast Digital highlighted the increasing importance of conversion optimisation within the online marketing industry and pointed out different challenges face B2B and B2C companies.
He added that it is often quicker for B2C organisations to carry out a conversion rate optimisation campaign due to the tracking metrics available and the generally shorter sales pipeline, compared to the B2B sector.
Posted by Christina Townsend
Endeca Technologies carried out the survey, which revealed that B2C companies experienced an increase in conversion rates during 2010, with 72 per cent of those surveyed noting a rise in online revenue during the year.
In addition, 64 per cent of B2C firms also revealed that user experience optimisation is a priority for the coming 12 months, which could improve conversion rates and boost user confidence.
Meanwhile, the B2B organisations surveyed stated that conversion rates and search engine optimisation will be among the top priorities during 2011.
A recent blog post by James Fairweather for Coast Digital highlighted the increasing importance of conversion optimisation within the online marketing industry and pointed out different challenges face B2B and B2C companies.
He added that it is often quicker for B2C organisations to carry out a conversion rate optimisation campaign due to the tracking metrics available and the generally shorter sales pipeline, compared to the B2B sector.
Posted by Christina Townsend