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Conversion rate improvement after triggered emails for rental website
16/07/2010
Rentals.com implemented a new triggered email system and saw conversion rates increase by 25 per cent.
A property rental website used triggered emails to help improve conversion rates and boost revenues.
Rentals.com, which helps people find properties, had an existing triggered email system to let people know if their listings were about to expire.
However, according to BtoBonline, this effort was not proving to be successful, so help was sought from e-mail marketing solutions provider e-Dialog.
A three-step triggered email system was then put into place, letting people know three days in advance of expiration, on the day itself and after expiration, with buttons included so that renewal was easier.
As a result, conversion rates from the email increased by 25 per cent, with revenue from triggered renewals going up by 200 per cent.
Steven Chung, Rentals.com's marketing manager, told the news provider: "We've got everything laid out - all the prospect's expiring properties in one place - so they can renew one, or two, or four or all of them in one or two clicks.
"Yes, in many of the cases these people would have renewed anyway, but the triggered messages make it easier for them."
Ecommerce websites can take advantage of emails that are sent to customers who abandon their shopping carts during checkout.
Posted by Jane O'Leary
Rentals.com, which helps people find properties, had an existing triggered email system to let people know if their listings were about to expire.
However, according to BtoBonline, this effort was not proving to be successful, so help was sought from e-mail marketing solutions provider e-Dialog.
A three-step triggered email system was then put into place, letting people know three days in advance of expiration, on the day itself and after expiration, with buttons included so that renewal was easier.
As a result, conversion rates from the email increased by 25 per cent, with revenue from triggered renewals going up by 200 per cent.
Steven Chung, Rentals.com's marketing manager, told the news provider: "We've got everything laid out - all the prospect's expiring properties in one place - so they can renew one, or two, or four or all of them in one or two clicks.
"Yes, in many of the cases these people would have renewed anyway, but the triggered messages make it easier for them."
Ecommerce websites can take advantage of emails that are sent to customers who abandon their shopping carts during checkout.
Posted by Jane O'Leary