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Benefit of web analytics relative to quality of questions asked
02/09/2010
Companies must ask the right questions when using web analytics
The usefulness of web analytics can be enhanced by the user asking the most appropriate and effective questions of their site.
That is according to an article posted on econsultancy.com, which states that web analytics are only as useful as the questions that are asked.
The importance of companies knowing how to use the tools at their disposal is also highlighted as being of paramount importance.
The articles states: "The commercial benefits of web analytics are dependent on the quality of planning and level of effort spent asking the right questions and then interpreting data and information."
It is added that by combining the data obtained with continuous customer feedback, businesses put themselves in a position whereby they can better judge levels of engagement.
From this point, the productiveness and effectiveness can be enhanced with the implementation of a site-specific strategy based around visitor habits and actions.
The article also states that businesses should not get too hung up on conversion rates and remember that not every single visitor will buy, no matter how engaging the site and how brilliant the product.
That is according to an article posted on econsultancy.com, which states that web analytics are only as useful as the questions that are asked.
The importance of companies knowing how to use the tools at their disposal is also highlighted as being of paramount importance.
The articles states: "The commercial benefits of web analytics are dependent on the quality of planning and level of effort spent asking the right questions and then interpreting data and information."
It is added that by combining the data obtained with continuous customer feedback, businesses put themselves in a position whereby they can better judge levels of engagement.
From this point, the productiveness and effectiveness can be enhanced with the implementation of a site-specific strategy based around visitor habits and actions.
The article also states that businesses should not get too hung up on conversion rates and remember that not every single visitor will buy, no matter how engaging the site and how brilliant the product.