Content
Get updates on tests we run to improve conversion...
Analytics training 'can go beyond the basics'
10/02/2010
Companies who are stuck on basic metrics such as visitor numbers and pageviews could find analytics training allows them to optimise their site content further.
Many companies could find that analytics training allows them to go beyond the most rudimentary of website analyses, according to Google.
In a post on the official Google Analytics blog, Jeff Gillis, a member of the team behind the website assessment tool, explains that some firms have difficulty implementing analytics beyond a basic level.
"Many organisations, large and small, struggle to go beyond basic web metrics of visitor counts and pageview volumes," he argues.
However, with adequate analytics training, it is possible to overcome this problem and use the software to ensure that data is structured properly through goals and filters.
This in turn can provide the depth of knowledge necessary to optimise not only on-site content, but also external services such as search, banner advertising and email.
Google Analytics offers a range of different ways to view each individual metric, with different date ranges and chart types available at the click of a mouse.
Site visitors' IP addresses are also used to determine their geographical location, with data aggregated by continent, country or city.
Anisha Dattani, analytics analyst at Push, commented that "such is the need for analytics training, we are now offering training to clients in remote locations as many clients have neither the time or are too far away from our London offices".
You can find out more at http://www.pushgroup.co.uk/analytics-training.aspx.
In a post on the official Google Analytics blog, Jeff Gillis, a member of the team behind the website assessment tool, explains that some firms have difficulty implementing analytics beyond a basic level.
"Many organisations, large and small, struggle to go beyond basic web metrics of visitor counts and pageview volumes," he argues.
However, with adequate analytics training, it is possible to overcome this problem and use the software to ensure that data is structured properly through goals and filters.
This in turn can provide the depth of knowledge necessary to optimise not only on-site content, but also external services such as search, banner advertising and email.
Google Analytics offers a range of different ways to view each individual metric, with different date ranges and chart types available at the click of a mouse.
Site visitors' IP addresses are also used to determine their geographical location, with data aggregated by continent, country or city.
Anisha Dattani, analytics analyst at Push, commented that "such is the need for analytics training, we are now offering training to clients in remote locations as many clients have neither the time or are too far away from our London offices".
You can find out more at http://www.pushgroup.co.uk/analytics-training.aspx.