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Analytics audits 'will be magnificent'
09/02/2010
Carrying out analytics audits can help determine the return on investment when devoting fresh funds to web intelligence.
Conducting analytics audits as part of overall website management and promotion can yield results "no less than magnificent", according to Ron Swift.
The author and strategist, vice-president of cross industry business solutions at analytics platform developer Teradata, explains that conducting budget audits across all areas of website development can reveal the potential value of diverting funds towards analytics from elsewhere.
"Your competitors are in the integration mode and now gathering web data - and then moving quickly to learn and use such data to manage customer retention, customer sales, customer services and customer satisfaction," he tells readers.
He suggests that a good starting point is to devote one-tenth of the total website marketing budget to web intelligence and then conduct analytics audits to determine the benefits of doing so.
For the site owner and their customers, Mr Swift suggests that the outcome will be not only magnificent, but will also ensure that the company wins in terms of revenue and intelligence by addressing visitors to the site with the most relevant messaging possible.
Charlie Carroll, conversion analyst at Push, comments: "We have seen a massive increase in demand for our analytics audits since around the middle of last year. It has been the single biggest growth area for our business."
For more details about Push analytics audits, please visit http://www.pushgroup.co.uk/analytics-audits.aspx.
The author and strategist, vice-president of cross industry business solutions at analytics platform developer Teradata, explains that conducting budget audits across all areas of website development can reveal the potential value of diverting funds towards analytics from elsewhere.
"Your competitors are in the integration mode and now gathering web data - and then moving quickly to learn and use such data to manage customer retention, customer sales, customer services and customer satisfaction," he tells readers.
He suggests that a good starting point is to devote one-tenth of the total website marketing budget to web intelligence and then conduct analytics audits to determine the benefits of doing so.
For the site owner and their customers, Mr Swift suggests that the outcome will be not only magnificent, but will also ensure that the company wins in terms of revenue and intelligence by addressing visitors to the site with the most relevant messaging possible.
Charlie Carroll, conversion analyst at Push, comments: "We have seen a massive increase in demand for our analytics audits since around the middle of last year. It has been the single biggest growth area for our business."
For more details about Push analytics audits, please visit http://www.pushgroup.co.uk/analytics-audits.aspx.