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AB testing shows conversion rate improvement from bonding solution
22/07/2010
The buySAFE bonding solution helped ReStock.It improve conversion rates.
A business and home office supplies retailer used A/B testing to show that an ecommerce bonding solution could improve conversion rates.
ReStick.It, which caters to the small business and consumer markets, conducted the tests to find out if the buySAFE bonding would bring any benefits.
A/B testing was therefore used, and, after 130,000 unique site visitors had passed through, it was found that the new solution helped to increase the website conversion rate by 5.4 per cent.
Jeff Grass, president and chief executive of buySAFE, Inc, explained why the testing process was so important.
"We pride ourselves on providing merchants a great product and the proof is in the A/B testing. The A/B analytic tests provide our customers the knowledge and insights they need to make sound business decisions," he said.
"ReStockIt.com is an exceptionally well run business and we're happy to have them as a buySAFE partner."
Using calls-to-action that emphasise the security measures within a website can be one way of improving conversion rates.
Posted by Alexander Horton Smith
ReStick.It, which caters to the small business and consumer markets, conducted the tests to find out if the buySAFE bonding would bring any benefits.
A/B testing was therefore used, and, after 130,000 unique site visitors had passed through, it was found that the new solution helped to increase the website conversion rate by 5.4 per cent.
Jeff Grass, president and chief executive of buySAFE, Inc, explained why the testing process was so important.
"We pride ourselves on providing merchants a great product and the proof is in the A/B testing. The A/B analytic tests provide our customers the knowledge and insights they need to make sound business decisions," he said.
"ReStockIt.com is an exceptionally well run business and we're happy to have them as a buySAFE partner."
Using calls-to-action that emphasise the security measures within a website can be one way of improving conversion rates.
Posted by Alexander Horton Smith