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AB test reveals advantage of free offer for computer game producer
24/08/2010
AB test reveals advantage of free offers to conversion rates
An AB test for the computer game The Sims 3 has revealed that the offer of several free gameplay options increased sign-up by more than double.
The B test for The Sims 3, a computer game in which people create a virtual life for themselves, saw a 128 per cent increase in the sign-up rate compared to the original webpage.
Design B featured several prominent offers, including a free town, game points, and thousands of free in-game items.
Listed in bullet points, the attractive offers were followed by a 'Register Now – FREE!' button to encourage conversion.
A spokesperson for the game said: "This test not only resulted in an improved conversion rate but it provided valuable insights into the type of offers The Sims 3 players find the most compelling.
"By using a scientifically valid method to test various offers, The Sims 3 marketing team now knows with certainty that Variation D outperforms all other Variations."
The B test for The Sims 3, a computer game in which people create a virtual life for themselves, saw a 128 per cent increase in the sign-up rate compared to the original webpage.
Design B featured several prominent offers, including a free town, game points, and thousands of free in-game items.
Listed in bullet points, the attractive offers were followed by a 'Register Now – FREE!' button to encourage conversion.
A spokesperson for the game said: "This test not only resulted in an improved conversion rate but it provided valuable insights into the type of offers The Sims 3 players find the most compelling.
"By using a scientifically valid method to test various offers, The Sims 3 marketing team now knows with certainty that Variation D outperforms all other Variations."