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Micro Sites
Micro sites provide one of the most effective tools for driving QUICK results for your business.
We have used this to great effect to achieve the following:
- Provide additional focus to a brand extension -
Fired Earth Kitchens - Generate enquiries for Commercial Decorating Business - LPD
- Support a national press and Facebook campaign - Agawanted
- Test a new concept on a limited budget.
Our micro sites allow our clients to get ahead of their competitors.
We advised one of our clients, mylease Audi (a car leasing company), to develop a micro site for Audi rather than focusing their marketing efforts on all premium car brands. The reasons for this were compelling:
- There was a high search volume on Audi related phrases that outweighed the budget with a conservative 5% click through rate on adverts.
- They could generate lots of leads in one sector to achieve and use this to negotiate better supply deals to increase sale conversion rates.
- A micro site focused on just one sector would take a month to launch compared to 3-4 months for a site covering all brands.
