Unlike traffic generating exercises such as search engine optimisation many of the gains to be realised in improving conversion rates can come relatively quickly.
One of the quickest ways to identify these is by conducting a Conversion Audit. An audit can be completed by Push within two to three days, often with actions that can be immediately implemented to allow your business to start benefiting from conversion improvements.
For now here are some quick wins you should consider
- Take the ‘ten out of ten’ test. Take 10 people who have never seen your site (or heard of your business) before and show them the main page on your site for just 10 seconds. Ask them independently what the site does. You might be surprised.
- Ensure that your main call to actionCall to Action: An object on a page such as a button or graphic that demands the user to take an action. is clearly visible and ‘above the fold’. Bear in mind that most users of your website will not be prepared to scroll down the page to see important messages. If these messages aren’t immediately visible they will probably get missed.
- Review Analytics to identify the pages with high bounce ratesBounce Rates: These rates measure the visitors that come to your site and immediately exit. and react to these.
- Test, test and test again. Stop deliberating over suggested changes or ideas. Get your hands dirty and test small changes to the site from time to time.