HOW WE IMPROVE CONVERSION
METHODS WE USE
- Split A/B testing to get the results you need
> A/B testing pitches one version of a page against another.
> We use a tried and trusted approach to test simple alternatives, such as the position of a ‘buy now’ button, the colour of a call to action or the size of a product shot.
- Best practice checkout process
> 2 in 3 abandon their cart but by using software to send e-mails to them converions rates can jump by 50%
- How does your site compare in your markets online landscape
> Price is not the main influence on whether to purchase.
> Identify what your are the main purchase drivers for your product/service and communicate them well.
METHODS WE USE
Each audit is bespoke to suit the client's needs. Audits are completed by Director level staff at Push. Conversion audits can cover the Home Page, Landing Pages, Lead-Generation Forms & Shopping cart process (where relevant).
Typically audits include the following:
- 1.General Brand Marketing.
> What kind of first impression does your website give?
> How does it perform in terms of communication, overall feel, trustworthiness and professionalism?
> Are the brands' USPs communicated clearly and effectively?
- 2.Navigation & ease of information retrieval.
We will provide page design recommendations including call to action. NB we provide actual designs.
- 3.Persona Creation.
To identify key visitor types and develop typical personas. Personas are 'fictional' profiles of typical target customers for your business.
- 4.Persuasive Momentum.
Does your site give visitors enough confidence to maintain their journey towards an end goal?
- 5.Checkout Process (Where relevant).
Is there an excessively high abandonment rate and if so, why?
> Is the site's copy appropriate for the web and for your target audience?
> Is it free from spelling and grammatical errors?
> Does it grab attention and drive action?