e-mail Marketing

“My definition of an educated man is the fellow who knows the right thing to do at the time it has to be done” Charles F Kettering (quoted by T.A. Boyd)

e-mail marketing like any powerful tool has a tremendous capacity to help build business if used correctly or to do harm if used incorrectly.

P.U.S.H. provide full service permission-based email campaign management for small to mid size businesses. We make getting results from email really straight forward whether it’s driving a promotional boost, enhancing public relations or providing effective customer relationship management.

Our team of designers, developers, and campaign managers will bring years of experience to your project. We will help you build a database of your customers and engage them with personalized communication via permission-based email. We will provide our customers with a dedicated campaign manager who will act as a personal assistant in driving great results through email. In summary they will

• Assist in building customer lists
• Analyse campaign performance
• Work to improve each campaign every month
• Provide fresh ideas for the creative approach taken

The reporting P.U.S.H. provide will help identify the most important performance measures and what they mean for our customers’ businesses. We focus attention on

• Click through rates
• Bounce back rates
• Coupon/voucher click rates
• New subscription rates

Case Study

Business Objective: www.essentialslondon.com  have a large number of on foot customers visiting their store and spa salon in Covent Garden due to our internet marketing campaign. We needed to implement a plan to help Essentials keep in touch with these customers in a regualr and consisten manner.

Our Solution: We introduced a free massage/facial to be given away each month to members of the e-club. We used offline marketing to encourage sign ups in store. All salon visitors e-mail address was recorded. A monthly e-mail is sent out to subscribers with discount vouchers, special offers and of course the winner of the free facial competition.

Results: The e-mail database is currently over 3000 people in less than a year and growing everyday. Each newsletter provides a return on investment on sales in the online shop and in offline sales through salon bookings and on foot shoppers.

Contact us now to see how we can help build you a customer database and help you keep in touch with your customers.