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Below you will find our selection of news articles on CONVERSION and WEB ANALYTICS including some best practice examples from around the world. We update this page with three new articles each day.
01/09/2010
Surgery directory sees 270% rise in website conversion rate
279% website conversion rate experienced by surgery directory.
31/08/2010
Placement of 'additional options' can boost website conversion rate
Website conversion rate can be improved with considered icon placement.
27/08/2010
Funnel website conversation rate is most common
Funnel website conversation rate is the most popular tool of its kind.
26/08/2010
33% of tech executives ignorant of web analytics usage
Third of technology executives do not know whether their firm uses web analytics.
25/08/2010
Improve website conversion rate with new weighted sort
Website conversion rate could be improved with weighted sort
24/08/2010
AB test reveals advantage of free offer for computer game producer
AB test reveals advantage of free offers to conversion rates
23/08/2010
Google Analytics Intelligence has 'a ton more options'
Google Analytics Intelligence given revamp.
19/08/2010
Wall Street Institute employee named website conversion champion
Website conversion champion named.
19/08/2010
New Google Analytics Management API launched
New Google Analytics Management API will improve efficiency.
18/08/2010
Young people more willing to listen to web analytics advice
Young entrepreneurs are more willing to welcome advice concerning web analytics.
17/08/2010
Improve website conversion rate with 'measure and test' tactic
'Measure and test' tactic can improve website conversion rate
17/08/2010
Web analytics help boost car site traffic by 600%
Web analytics help site enjoy 600% increase in traffic
12/08/2010
Analytics gaining popularity among marketers
Tools such as Google Analytics are now being used by the majority of marketers.
11/08/2010
AB test shows importance of tight form fields
Unnecessary form fields could harm conversion rates
10/08/2010
AB testing importance emphasised
Small businesses have been told that A/B testing is one of the best ways of optimising a website.
09/08/2010
AB testing shows 33 per cent conversion rate improvement for debt website
ClearDebt used A/B testing to show improved conversion rates after changing an image.
09/08/2010
Google Analytics tips for landing pages
Website owners can take advantage of Google Analytics to see how keywords are performing on their landing pages.
05/08/2010
Consumers prefer email to telemarketing
The majority of consumers prefer to receive marketing communications via email, a new survey shows.
05/08/2010
Boost teen conversion rates by mimicking real shopping experiences
Bringing the social aspect of shopping online could help to boost conversion rates among teenage customers.
04/08/2010
SMEs sacrificing better conversion rates by ignoring keywords
Many small businesses do not understand the impact that keywords and website copy could have on their conversion rates, a new study suggests.
03/08/2010
Think like a customer to boost conversion rates
Thinking like a customer is important when choosing keywords for search marketing campaigns.
03/08/2010
Young consumers rely on social recommendations
Three-quarters of young consumers use recommendations on social networks to help them research products before buying.
02/08/2010
Weather patterns affect conversion rates
Email marketing conversion rates differ depending on the weather, a new study has found.
30/07/2010
Argument for multivariate testing over AB testing
Multivariate testing can provide more of an insight for website owners, according to a marketing expert.
27/07/2010
Advice for different conversion rates
Website owners have been told that they may find funnel conversion rates more useful than visitor-to sale conversion rates.
26/07/2010
Ecommerce advice for conversion rate lift
Smart and flexible search tools are among the recommendations for better conversion rates.
23/07/2010
Mobile marketing helps sports retail website improve conversion rates
MandMDirect.com took advantage of mobile marketing to improve conversion rates.
22/07/2010
AB testing shows conversion rate improvement from bonding solution
The buySAFE bonding solution helped ReStock.It improve conversion rates.
21/07/2010
AB testing shows right image for improved conversion rates
Overnight Prints used A/B testing to work out which image produced better conversion rates.
20/07/2010
AB tests show importance of edited copy
Having an editor to check over copy could be one way of improving conversion rates.
19/07/2010
Google Analytics annotations highlighted
Businesses can save time and hassle by using annotations on Google Analytics.
16/07/2010
Conversion rate improvement after triggered emails for rental website
Rentals.com implemented a new triggered email system and saw conversion rates increase by 25 per cent.
16/07/2010
Looking beyond clicks important when AB testing
Sony Creative Software's A/B tests showed how looking beyond clicks and opens can have benefits when dealing with emails.
14/07/2010
Did BBC use AB testing to improve website?
The BBC may have used A/B testing to improve its website.
14/07/2010
Value of latest Google Analytics tracking codes shown
Websites may want to ensure they are using the latest Google Analytics tracking codes.
13/07/2010
Triggered emails yield high conversion rates
S&S Worldwide saw 25 per cent conversion rates with some triggered emails.
12/07/2010
Alerts for Google Analytics highlighted
The alerts in Intelligence within Google Analytics can keep website owners up to date.
09/07/2010
Conversion rate improvement advice for estate agents
Having a consistent marketing message could help to improve conversion rates.
08/07/2010
AB testing shows importance of copy to conversion rates
Using the right descriptions and words can result in improved conversion rates.
08/07/2010
Conversion rate optimisation on mobile phone websites
Areas for conversion rate improvement have been highlighted for various mobile phone websites.
07/07/2010
Businesses 'failing to measure' lead generation marketing
Analytics audits and lead generation tracking highlighted as areas of improvement for B2B marketers' conversion rates.
06/07/2010
Blogger gets analytics tool
Blogger users now have access to an analytics tool integrated into the service, although Google Analytics will continue to provide richer data.
05/07/2010
Vouchers help with conversion rates
Vouchers can help improve conversion rates and make sure customers return.
05/07/2010
Google Analytics resolves problem
A problem that affected Google Analytics is not ongoing.
02/07/2010
Mobile device advice for ecommerce conversion rates
With mobile browsing on the up, it might be important to optimise websites to improve conversion rates.
01/07/2010
Common web analytics mistakes highlighted
A marketing expert has claimed that too many businesses are failing to take advantage of analytics.
01/07/2010
Swimming pool website improves conversion rate after secure bonding implemented
Bonding solution helps website improve conversion rates by five per cent.
30/06/2010
Simple registration forms key to improving conversion rates
Registration forms are crucial to many landing pages, meaning they should undergo A/B testing.
29/06/2010
Surprise tactics to improve conversion rates
A conversion rate expert has explained ways of improving conversion rates through surprises.
28/06/2010
AB testing improves conversion rate for business directory
HotFrog improved its conversion rates on its sign up page using A/B testing.