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Get up dates on tests we run to improve conversion...
Below you will find our selection of news articles on CONVERSION and WEB ANALYTICS including some best practice examples from around the world. We update this page with three new articles each day.
09/03/2010
Conversion rate improvement for entrepreneur after A/B testing
Already a successful entrepreneur, Brent Crouch tried out A/B testing and was astonished by the results.
08/03/2010
Using Google Analytics to report on different languages
Websites with visitors from around the world have been advised by Google on how to use the Analytics service to gauge the performance of different languages.
08/03/2010
Health website improves conversion rate by 14 per cent after A/B testing
A website listing health clinics improved conversion rates by putting an emphasis on the brand of the listed clients rather than the website itself.
05/03/2010
Winter Olympics website used A/B testing to optimise sales
A/B testing was used to improve conversion rates throughout the Olympic Store website for the Vancouver games
05/03/2010
Twitter and live chat used to improve conversion rates
A beauty retailer used Twitter to engage with customers and promote its live chat service, resulting in improved conversion rates.
04/03/2010
Live chat improves conversion rate for shopping website
The website for a shopping channel used live chat to help improve conversion rates and drive up average order values.
04/03/2010
A/B testing used to show 50.2 per cent improvement in conversion rate
A/B testing was used by a local businesses company to work out how to promote services on its homepage.
03/03/2010
Use A/B testing to improve email marketing, says expert
Key advice for A/B testing for email marketing includes having a plan ready and eliminating any 'fluke' results.
03/03/2010
New tool integrated into Google Analytics
Pion Lite collects visitor data in a privacy-friendly way, helping to fill out Google Analytics reports.
02/03/2010
Footwear retailer uses A/B and multivariate testing to improve conversion rates
Shoebuy.com has deployed A/B and multivariate testing to improve conversion rates through design changes as well as mobile applications.
02/03/2010
Alternatives to merchant seals to improve conversion rates
A web optimisation expert believes the trend of using merchant seals could backfire, and has other tips for adding credibility to a website and improving conversion rates.
01/03/2010
Google Analytics pitched to small businesses
Google Analytics is one of the tools that will be promoted to small businesses as part of a drive to get them online.
01/03/2010
A/B tests show price comparison applications could improve conversion rates
A method of improving conversion rates may be to display price comparison applications and A/B tests have shown their positive impact.
26/02/2010
A/B Testing shows conversion rate increase after registration form change
A/B testing has shown the impact that changing the style of a form can have on conversion rates.
26/02/2010
Facebook to introduce universal credits to improve conversion rates
Facebook has told developers that a universal credit system for use with applications will lead to better conversion rates
26/02/2010
A/B testing shows how changing one word improves conversion rates
Email marketing company MailChimp ran A/B tests to find out that changing a navigation bar slightly resulted in a 10.4 per cent higher clickthrough rate and improved conversion rates.
25/02/2010
Google Analytics to undergo upgrade for better reliability and capability
Users of the service will see some administrative downtime as Google Analytics meets demand for the tool.
24/02/2010
Track Revenue Per User to Improve Conversion
Advice for going further with tools like Google Analytics includes looking at revenue per user and tracking the route a visitor has taken beyond just the referral website.
23/02/2010
A/B testing drives 12% uplift in conversion for Eyewear retail website
Retailer EyeBuyDirect used A/B testing to show that putting a merchant seal on its website could improve conversion rates.
22/02/2010
Human element can improve conversion rates
Ensuring that the customer service departments are quickly in touch with potential customers could improve checkout optimization.
19/02/2010
Retailer uses videos to improve conversion rates
A website selling shoes added videos to its product and category pages and saw a dramatic improvement in conversion rates.
18/02/2010
Custom variables on Google Analytics explained
Google has given more details on how custom variables can be used to get a better understanding of visitors, and to further improve websites.
18/02/2010
Google Analytics recommended by US government
Google Analytics has been recommended by perhaps the highest authority of them all - the US federal government.
18/02/2010
Eisenberg explains case studies of checkout optimisation in practice
Bryan Eisenberg gave details of checkout optimisation in practice, with some impressive statistics showing improved website conversion rates.
17/02/2010
Live chat a route to improve conversion in e-commerce
E-commerce websites looking to improve their conversion rates will be interested to read about some statistics related to live chat.
17/02/2010
Report recommends multivariate testing to improve conversion
Ektron has laid out the reasons why multivariate testing can help businesses, comparing it to A/B testing.
17/02/2010
Google Analytics advice from Bryan Eisenberg
Recommendations from Eisenberg includes segmenting data and to always be testing.
16/02/2010
A/B testing used to show improved conversion merchant seal
A/B testing used to show the improved conversion rate brought about by new secure payment system.
16/02/2010
'Lightening fast' website loading time can improve conversion
Speeding up loading times of websites can mean customers have to wait around less and can result in better conversion rate.
15/02/2010
Importance of multivariate testing stressed
George Ioannou has stressed the importance of multivariate testing for retailers looking to build a relationship with their customers
15/02/2010
Time-limited discounts could improve conversion
Offering huge discounts for limited periods could help drive up conversion.
12/02/2010
Conversion review 'can solve B2B challenges'
Conversion review could allow webmasters to decide which investment is reaping the greatest return.
11/02/2010
AB testing can maximise ad revenues
AB testing could provide some resolution to webmasters unsure of whether to provide advertising space as available or on a guaranteed basis.
11/02/2010
Coupons offer basket optimisation opportunities
Collecting information while allowing customers to redeem coupons online could help basket optimisation by allowing future offers to be tailored to their needs.
10/02/2010
Analytics training 'can go beyond the basics'
Companies who are stuck on basic metrics such as visitor numbers and pageviews could find analytics training allows them to optimise their site content further.
10/02/2010
Conversion review 'can find action consumers'
So-called 'action consumers' who carry influence across their full peer group may be identified through conversion review, allowing them to be focused on during promotional activity.
09/02/2010
Analytics audits 'will be magnificent'
Carrying out analytics audits can help determine the return on investment when devoting fresh funds to web intelligence.
09/02/2010
AB testing advised before shortening forms
With AB testing, any shortening of lead forms can be assessed in advance to avoid damaging the quality of the leads generated.
08/02/2010
Web analytics hint at specialist audience
Sites aimed at IT-savvy readers could find their web analytics results deviate substantially from the average across the internet as a whole.
05/02/2010
Google explains discrepancy in Analytics visits figure
Have you ever wondered why, in Google Analytics, a page sometimes receives more 'unique visitors' than 'visits'?
05/02/2010
New features could boost conversion for Gmail searches
Do you target geographical search queries? Conversion rates from queries made by Gmail users could be about to rise if so.
04/02/2010
Listening to users can 'boost conversion levels'
Website owners who listen to their visitors can expect better conversion levels, according to an industry expert.
04/02/2010
'Filtering and segmentation' great for Google Analytics
Those using Google Analytics should adopt filtering and segmentation techniques to yield more relevant data and statistics.
03/02/2010
Google Analytics continues to go global
Google Analytics continues to expand with the tool now available in 31 languages.
03/02/2010
Asking for personal info early 'can damage conversion chance'
Does your website ask for people's personal information? When it does could have a huge impact on conversion rates, according to an analyst.
03/02/2010
Google praises consultant who quadrupled conversion
Google has praised one of its optimiser authorised consultants who recently improved conversion rates on Voices.com.
02/02/2010
Perfume retailer improves conversion with split test
Can small changes really have a big impact on conversion rates? A/B testing can show you the way, according to an expert.
02/02/2010
Google Analytics can 'show strength of advertising campaigns'
Are you using Google Analytics to judge the strength of advertising campaigns? One expert thinks you should be doing just that.
01/02/2010
E-marketers advised to 'combine testing techniques'
E-marketers should look to combine A/B testing with multivariate testing for best results, according to experts.
01/02/2010
Split test on competition yields rise in conversion rate
Small website changes tested through A/B techniques can yield notable improvements in conversion rates, according to an expert.