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Below you will find our selection of news articles on CONVERSION and WEB ANALYTICS including some best practice examples from around the world. We update this page with three new articles each day.
21/03/2011
Dusit International incorporates web analytics in new website
Web analytics are among the tools to be included as part of Dusit International's new website.
18/03/2011
Online marketers 'need to consider web analytics in campaigns'
Online marketers should make sure they take web analytics into account when planning campaigns, it has been claimed.
17/03/2011
A/B testing helps YourLabelsNOW.com significantly improve conversion rates
Conversion rates jumped significantly at YourLabelsNOW.com after the organisation used A/B testing to select the most effective quote page.
15/03/2011
Web analytics 'a top priority' for midsized companies
New research has revealed that medium-sized companies are keen to invest in web analytics technology over the coming year.
14/03/2011
Combining web analytics and user experience 'can increase conversion rates'
Digital marketing efforts can be greatly improved by combining the disciplines of web analytics and user experience research, it has been claimed.
11/03/2011
Focusing on basket abandonment 'a good first step in improving conversion rates'
Sending out triggered emails when a customer abandons their shopping cart is 'a simple way' to boost conversion rates, it has been claimed.
10/03/2011
Demand for web analytics professionals outweighs supply
There are more companies seeking experts in web analytics than there are people to fill the positions, it has been claimed.
08/03/2011
More travel companies 'should turn to web analytics'
A survey has shown that while many travel organisations understand the importance of the internet, few are doing enough to monitor the customer experience online.
07/03/2011
Web analytics 'among the priorities' for email marketers
A new study has shown that web analytics is one area of interest among email marketers in 2011.
07/03/2011
Checkout optimisation boosts conversion rates for Avanquest
Avanquest has seen conversion rates increase by over 20 per cent after optimising its checkout process.
04/03/2011
Targeting abandoned baskets 'can improve conversion rates'
Online retailers need to target abandoned shopping baskets if they want to improve conversion rates, it has been claimed.
04/03/2011
Advertising professionals 'want more help with web analytics'
A study of advertising professionals has revealed that many of them would like more assistance when it comes to web analytics.
03/03/2011
PrecisionAds 'deliver higher conversion rates'
LeadPoint has developed its PrecisionAds tool which enables marketers to target consumers more effectively and consequently improve conversion rates.
03/03/2011
Facebook changes 'will enable multivariate testing'
Changes to Facebook pages and the site's return to the use of iframes could enable businesses to optimise pages more effectively, it has been claimed.
01/03/2011
More web analytics tools 'needed for Facebook'
The development of new web analytics tools specifically for measuring activity on Facebook could help improve customer engagement through social networking, it has been claimed.
28/02/2011
Web analytics spending 'to rise in 2011'
A new report has revealed that marketers are set to increase spending on web analytics and business analytics over the coming year.
25/02/2011
Microsites 'can help improve conversion rates'
Purchasing specific domain names and setting up microsites can boost conversion rates, it has been claimed.
23/02/2011
Affiliate managers 'should focus on click to sale conversion rate'
Many affiliates overlook the advantages that improving onsite conversion rates can offer, it has been claimed.
22/02/2011
SuuntoWatches.com site redesign boosts conversion rates
SunntoWatches.com has revealed that redesigning its website has resulted in a significant improvement in conversion rates.
22/02/2011
Expert reviews 'help improve conversion rates'
Featuring expert reviews from trusted sources on ecommerce sites can help improve conversion rates, it has been claimed.
21/02/2011
New web analytics tools 'needed for social data'
Businesses that want to make sense of the increasing amount of social data will need to turn to a new generation of web analytics tools specifically designed for the purpose, it has been claimed.
18/02/2011
Fast load times 'vital' to improve conversion rates
An online medical supplies firm has revealed how it was able to improve conversion rates after cutting website page loading times.
17/02/2011
Contact centres 'are evolving and turning to web analytics'
Customer contact centres are changing to embrace new technologies, with web analytics among the tools employed by businesses in this area, it has been claimed.
16/02/2011
Green Mountain Coffee Roasters sees small changes boost conversion rates
Small changes to a website can have a significant impact on conversion rates, one businessman has claimed.
15/02/2011
Web analytics play important role in Rugs Direct site redesign
One company has revealed how web analytics played a vital part in the redesign process of its website.
11/02/2011
Take note of customer feedback 'to boost conversion rates'
One organisation has claimed that businesses could improve their conversion rates by taking note of comments left on customer feedback forms.
11/02/2011
Carolina Rustica uses web analytics to adapt site
A furniture retailer has explained how web analytics helped it to make it easier for shoppers to find what they want on its ecommerce site.
10/02/2011
DDG strategies 'play a key role in improving conversion rates'
Digital Demand Generation (DDG) is an important discipline emerging in digital marketing, it has been claimed.
09/02/2011
eParty Unlimited improves conversion rates with video
Party items supplier eParty Unlimited has revealed that the use of video on its website has boosted conversion rates.
08/02/2011
IMA website relaunch more than doubles conversion rates
International Military Antiques (IMA) relaunched its website ahead of the Thanksgiving shopping period and experienced a significant rise in conversion rates.
08/02/2011
Web analytics 'among the ways' marketers can add value to campaigns
Research has revealed that web analytics is one of the ways in which marketers can add value and improve the effectiveness of their campaigns.
07/02/2011
Conversion rates 'an important area' for B2B and B2C organisations
A study has shown that both B2B and B2C companies will be focusing on conversion rates during 2011.
04/02/2011
Survey shows more franchisors turning to web analytics
An increasing number of franchisors have been turning to web analytics over the past 12 months, research has shown.
04/02/2011
SEO Company Sydney overhauls website to improve conversions
An Australia-based organisation has revealed that it redesigned its website in order to improve conversion rates.
03/02/2011
A/B testing helps TUIfly.com improve its booking process
TUIfly.com has revealed that the use of A/B testing has helped it improve conversion rates by altering the booking process.
03/02/2011
Web analytics demonstrates global appeal of StrugglingTeens.com
The company behind US website StrugglingTeens.com has revealed its international appeal by publishing data gathered using web analytics.
02/02/2011
Answering questions ahead of checkout 'key to improving conversion rates'
One expert has offered some advice to retailers to ensure that consumers convert once they have clicked through to the shopping basket.
02/02/2011
Personalised recommendations 'improve conversion rates'
Providing consumers with personalised recommendations can improve conversion rates and boost the average order value, data shows.
01/02/2011
PayPal director claims payment solution can improve conversion rates
Small businesses could find that introducing PayPal to their site helps them improve conversion rates, one of the company's directors has claimed.
01/02/2011
Custom reports from Google Analytics aid Shoes of Prey
Online retailer Shoes of Prey has revealed that it has used a custom report from Google Analytics to help it identify the most important pages on its site in terms of conversions.
31/01/2011
A/B testing 'a vital part' of developing 2-D code landing pages
Businesses that intend to use 2-D code promotions need to ensure that they thoroughly test their landing pages and aim to constantly improve them, it has been claimed.
28/01/2011
Businesses 'need to engage frequent converters'
Companies that want to improve conversion rates should make sure they do not neglect those who frequently convert on their websites, it has been claimed.
27/01/2011
The rise and rise of web analytics
One expert has identified web analytics as "a powerful tool" for the online advertising industry.
26/01/2011
Web analytics gets code of ethics
The Web Analytics Association has created a code of ethics for those working in the industry.
25/01/2011
Conversion rates 'often overlooked' by small businesses
One industry expert has claimed that many small businesses fail to consider conversions when designing their website.
24/01/2011
Outfit7 sees app conversion rates top 10%
Mobile application developer Outfit7 has revealed that its applications are performing well in terms of conversion rates.
24/01/2011
Masteel UK Ltd to focus on conversion rates
Masteel UK Ltd has announced it will continue to concentrate on improving conversion rates across its global websites.
21/01/2011
Companies 'need to focus on conversion rates rather than visitor numbers'
Many organisations could improve conversion rates by looking at how to target the different types of visitor their site attracts, it has been claimed.
21/01/2011
Focusing on core website design 'can improve conversion rates'
The founder of an online business has spoken of the importance of getting the basics of a website right and how this can boost conversion rates.
20/01/2011
Web analytics 'a top IT priority for mid-sized businesses'
Mid-sized businesses are set to place web analytics among their top IT priorities during 2011, a new survey has revealed.